It is a Pay-per-Click (PPC) advertising facility offered by Google to both text and banner ads. Through Google Ad words, advertising can be dispersed to local, national & international customers. Since, Google search in an automatic in its direction based on the keywords inserted by the user, Ad designers can tailor the Google search based on such keywords to their website. With the help of Ad-words you will easily know about the number of people who has seen your ads, visited your website. Ad-words will help you target at specific audience.
Remarketing facilitates people to know about the relevant ads, who have visited the website but have not found anything to suit their requirement.
Banner ads imply to those ads that are loaded with image and appear in the side, top and bottom sections of a website. They vary to a high degree in the terms of image size, design and function. They're essentially seen in news-based websites, blogs and specialized web communities. Ad spaces of many websites can be taken via ad-exchanges such as Google's Display Network or, they can also be accessed in a manner similar to that on a newspaper. Banner ads can or cannot be animated. These ads are a great source of income on internet for many websites.
Gmail Sponsored Promotions refer to the ads that are visible in user's Gmail inbox. They are wisely constructed to look like an email.
Shopping ads contain text, images, features and information related to utility and cost of the product or service and they are featured on Google.
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